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Free PDF 2025 Salesforce MCC-201: Marketing Cloud Connect Essentials–Valid New Exam Materials

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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Exam is a certification that validates the knowledge and skills of professionals who work with Salesforce Marketing Cloud and Marketing Cloud Connect. MCC-201 exam is designed for individuals who have experience with Salesforce Marketing Cloud and want to demonstrate their expertise in integrating Marketing Cloud with other Salesforce products such as Sales Cloud, Service Cloud, and Community Cloud. MCC-201 exam measures the candidate's ability to configure and manage Marketing Cloud Connect, implement data synchronization between Marketing Cloud and other Salesforce products, and troubleshoot common integration issues.

Salesforce MCC-201 Marketing Cloud Connect Essentials Certification Exam is designed for professionals who want to validate their skills and knowledge in integrating and managing the Marketing Cloud with Salesforce. MCC-201 exam is ideal for individuals who work as marketing managers, sales representatives, or system administrators. It covers a wide range of topics, including data synchronization, contact and lead management, campaign management, and reporting.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q131-Q136):

NEW QUESTION # 131
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?

A. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
B. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
C. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
D. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.

Answer: B

Explanation:
To send an auto-reply message using a pre-defined HTML email when subscribers reply to an email, Northern Trail Outfitters should create a triggered send and from a sender profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the triggered send email. This will allow them to use a custom HTML email as an auto-reply message instead of a plain text message. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_triggered_email_message.htm&type=5

NEW QUESTION # 132
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?

A. Email Opt Out is only updated if the send originates in Salesforce.
B. The previous send used Email Address as a Subscriber Key.
C. The previous send's user needed to have edit permissions in Salesforce,
D. The Email Opt Out field needs to be added to the Contact Page Layout.

Answer: B

NEW QUESTION # 133
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

A. All mobile app users will create additional Contacts in Marketing Cloud.
B. Existing users will create additional Contacts in Marketing Cloud.
C. Newly registered users will create additional Contacts in Marketing Cloud.
D. User device data is unavailable in Contact Builder for up to 48 hours.

Answer: C

Explanation:
A contact is a person who interacts with a brand across one or more channels, such as email, mobile, web, etc. A contact is identified by a contact key, which is usually the same as the subscriber key in Marketing Cloud or the contact or lead ID in Sales Cloud. When users register with the mobile app, they will create new contacts in Marketing Cloud with their device IDs as contact keys. However, these contacts will not be associated with their contact keys in Sales Cloud until they are synchronized through Marketing Cloud Connect, which can take up to 24 hours. Therefore, newly registered users will create additional contacts in Marketing Cloud until they are matched with their existing contacts in Sales Cloud. Reference: https://help.salesforce.com/articleView?id=sf.mc_co_what_is_a_contact.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_co_implementing_contacts_in_the_marketing_cloud.htm&type=5

NEW QUESTION # 134
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

A. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
B. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
C. Triggered Automation> Import > Data Extension Extract > Marketing Journey
D. Scheduled Automation > File Transfer > Import > Series of Query Activities

Answer: A

Explanation:
To import the data, segment the data, and execute the daily sends as soon as the file is generated by the data lake instance, Northern Trail Outfitters should use a triggered automation that contains an import activity, a series of query activities, and a series of sends. A triggered automation can start when a file is dropped in a specified location, such as an FTP folder. An import activity can import the file into a data extension. A series of query activities can segment the data based on the criteria for different campaigns. A series of sends can send the emails to the segmented data extensions. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio_triggers.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_user_initiated_email_interaction.htm&type=5

NEW QUESTION # 135
A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

A. Increase volume of sending, trying new times and days of the week.
B. Remove subscribers who have not opened emails in three months.
C. Send inactive subscribers different messaging at a different frequency.
D. Use different subject lines and send "win back" emails with exclusive offers.

Answer: B,C

NEW QUESTION # 136
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